Your route to automation.
In 2022, Holland Park north of Berlin, opened its doors for the very first time. A mix of leisure and indoor fun, with escape rooms and many more attractions for all ages. The team at ticketbro automated more than 90% of tickets for Holland Park. On this page, you can discover more.
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250.000+
Happy customers who have already visited Holland Park.
21.000+
Created and provided tickets for Holland Park.
26,90€
Average order value of all orders.
The automated process in Holland Park
The biggest challenge for Holland Park was automating a uniform system across the entire park. Starting with the online booking process, through to admission control and connecting these to the existing cash register system. Here you can find out how it works with ticketbro and the user-experience.
Before the visit
Before guests arrive to Holland Park, they can book their tickets online from the comfort of their own home. In addition to regular admission tickets, birthday or group bookings can as well be made, and any other additional booking can be booked in advance. These additional bookings include, for example, the unique slide tower in Holland Park.
On arrival
Finally the time has come. The visit to Holland Park is imminent and the tickets have already been bought online in advance. Now all you have to do is find a parking space and nothing stands in the way of fun. Don't worry... long queues are a thing of the past as every online customer can skip the line.
Entrance to the park
It's one of those hot summer days again and the park is crowded. The fear of the queue is there, but unnecessary. Because thanks to the tickets booked in advance, the guest can easily go to the ticketbro self-checkout terminal and exchange his ticket for a wristband. If the guest has not yet booked a ticket, the desired ticket can of course also be booked and paid for at the machine. We're all used to that from companies like McDonalds these days.
In the park
Within a few minutes, all participants in the booking already have the necessary bracelet on their arms and things can finally really get going. Each guest can enter the booked areas directly by simply scanning the wristband at the turnstiles. No additional staff is required, and customers can check in themselves in the respective area of the park. And best of all: ticketbro manages the capacity for the parking areas.
Redeeming additional products
The first attractions have been visited and the fun level is on point. But that's not all. For example, the guests booked additional products such as the slide tower in advance. Lets go! Arrived at the slide tower, the bracelet gives you direct access and nothing stands in the way of fun. Here, too, no additional staff is required, since a turnstile controls admission.
"ticketbro is just such an awesome company that just presents and creates the most awesome solutions for an entrance area. I would definitely recommend ticketbro to others”.
Lando de Wild
Operational manager Holland-Park
"If you ask me if I would recommend ticketbro on a scale from 1 to 10, I would say 10! For the simple reason that I am convinced of the technical solution, the support, but also the further development and innovation of ticketbro from the first day I work with ticketbro until the support in the project”.
Thomas Wolschendorf
CFO Holland-Park
"We use ticketbro to control our facility by checking what number of visitors come at what times. This helps us to optimise capacity, as on some days we reach our capacity utilisation”.
Rik Roelofs
Assistant to the Management
"My team uses the app to check when birthdays take place and in which room. Also, when the next change takes place, as we have many changes where we only have 10 minutes to rearrange everything”.
Jens Thieleke
Head of Recreation and Customer Service
"I guess I have invested close to 20,000h in the Holland Park project, but always having fun”.
Theo Roelofs
Owner & CEO Holland-Park
The customer perspective without an online ticket
Even if the majority of bookings are made online in advance, a solution for on-site bookings is required. ticketbro has also developed the right system for this.
Arriving without a ticket
For all guests without a pre-booked ticket, there are two ways to experience the park. Customers either buy their ticket at the ticketbro self-checkout terminal or one of the permanently installed cash registers onsite. The cash register systems have an integration with ticketbro, which is simple and provides great a customer experience.
At the checkout
Let's assume that the customer decides to buy a ticket at one of the ticket offices. In this case, the customer conveniently pays for their visit on site using cash or an EC card and receives a wristband for the entire duration of the visit. With this bracelet, the guest can visit the booked areas of the park. You can of course book additional attractions later at any time.
After the visit
Unfortunately, every day, no matter how nice, comes to an end at some point. When leaving the park, guests do not have to return the bracelet. They can take it home as a kind of souvenir. This offers the advantage of free marketing and a high recognition value, as guests are reminded of their great day at Holland Park even at home. A return is guaranteed!
Everyone has that magical moment.
Here you can find the ticketbro moments of the Holland Park team:
"My ticketbro moment was when my son called me and said "Dad, come here. It works with the wristbands." Wow, the first tickets were successfully booked through ticketbro”.
Theo Roelofs
Owner & CEO Holland-Park
"My ticketbro moment was when I received help within seconds on Sunday and our park did not fall into chaos as a result”.
Rik Roelofs
Assistant to the Management
"My WOW effect that I associate with ticketbro is the first booking #1169, the first live booking that went through the system. It was also a birthday party, so it was a big deal and a turnover of €190, which also shows that our pricing policy works".
Thomas Wolschendorf
CFO Holland-Park
"My ticketbro moment was that it sparked right away. I just feel it".
Lando de Wild
Operational manager Holland-Park
"My ticketbro moment was your arrival and the introduction of your brand".
Jens Thieleke
Head of Recreation and Customer Service
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